Advertising roles with flexible working boosts applications from women, study suggests

Research finds using gender-neutral language and offering different work patterns could open up more diverse talent pools

Women are more likely to apply for senior level roles if the job advert offers flexible hours and uses gender-neutral language, a government-backed study has found.

The study for insurance company Zurich, conducted by Behavioural Insights Team, suggests that more women could apply for top jobs if employers advertised roles with flexible-working terms and gender-neutral language.

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