Almost £900,000 of UK taxpayer cash to be spent making Alexa more gender neutral

Research into combating sexist stereotypes in digital assistants like Alexa and Siri is receiving taxpayer funding in the UK.

In 2019, a UNESCO report showed using female voices by default in AI such as Microsoft’s Cortana, Amazon’s Alexa, Google’s Google Assistant and Apple’s Siri was furthering the belief women exist merely to help men to get on with more important things.

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