A row has broken out on Twitter over pronouns on Halifax name badges, with the bank saying customers who object to its stance can close their accounts.

The row was triggered by a Twitter post from Halifax saying “Pronouns matter” with a picture of a name badge saying “Gemma (she/her/hers)”.

Some people responded saying the post was “woke virtue signalling” and others said they would close their accounts.

Pronouns have become a contentious subject in some social media clashes.

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