Wellbeing washing: What it is and how to avoid it

Over the last decade, the topic of mental health has slowly but surely oame out of the shadows. In 2021, Google searches for mental health reached their highest number ever.

Companies are catching on. They know that people care about wellbeing at work, and they want us to know they know.

So they join in on mental health awareness days. They post lots of smiley photos of their staff on social media. They buy a bean bag and a ping pong table for the office.

Job done, right?

Wrong.

This isn’t a wellbeing strategy. It’s wellbeing washing.

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