In March 2020, after the novel coronavirus plunged the global economy into freefall, Maddy Cross was laid off from her job at a US-based advertising and marketing agency. “It felt shameful – ‘oh my gosh, so embarrassing’,” says Cross, who lives in Colorado. Despite feeling like she was airing “a dirty secret”, she shared the news on LinkedIn, and was encouraged by the words of support in the comments she had received.

Eventually, she secured a new job. But in early August 2022, Cross found herself in a familiar situation: part of layoffs in a large corporate downsizing at a major tech firm.

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