Why Weetabix is putting inclusion front and centre

The breakfast cereal giant uses employee feedback to develop its EDI policies and cultivate an inclusive culture

As people across the UK and beyond tucked into their Weetabix this morning, the chances they thought about what it might be like to work for the company that makes the ‘nation’s favourite cereal’ (according to Britsuperstore in March 2022) are slim, but for Stuart Branch, the company’s chief people and digital officer, it’s a daily consideration.

To the public, the brand is known for its two infamous advertising slogans: ‘Better days start with better breakfasts’ and: ‘Have you had your Weetabix?’ With this in mind, it will come as no surprise that there’s a boat load more slogans where they came from (all of which Branch modestly attributes to Weetabix MD Sally Abbott) and that many of them relate to taking care of the people who are making the breakfast cereals we know so well.

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